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Design Portfolio
99.FM WOAH Ad Campaign
This project involved designing an effective advertising campaign and identity guide for a fictitious business of our choosing. Given my background in media, I considered it an engaging idea to establish a talk radio station, where listeners could anonymously call a hotline to share the latest gossip or secrets from their personal lives. Image assets were created and edited using Adobe Illustrator and Photoshop. The mockup templates are not my work.
1/4
Packaged & Printed:
A Typographic Exploration of Snacks
Packaged & Printed is a 20-page landscape booklet exploring the intersection of snack food packaging and typography. Designed and photographed entirely by me, this project dissects seven iconic snack brands—from Doritos to Takis—and analyzes how their type choices enhance brand identity, consumer appeal, and visual hierarchy. I combined original photography, layout design, and critical analysis to create a bold, colorful, and cohesive piece that reflects both my multimedia design skills and typographic insight.
1/20
Meet Your Type Designer — Booklet
This project is a typographic showcase highlighting influential type designers from around the world. Inspired by the layout and personality-driven style of modern matchmaking apps, the booklet presents each designer as a “profile,” combining biographical information, cultural context, and visual flair. Each page was designed to reflect the designer’s unique aesthetic and contribution to the world of typography, using vibrant color gradients, circular framing, and playful composition to create a cohesive yet distinctive visual experience.
1/5
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